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Purposes of Processing	Categories of Data Subjects	Legal Basis
Management of the Site and App, account registration management and connected measures (OTP, email verification), management of various services related to the Site and App (such as registration, language, login or access to reserved functions, selected products), use of Site and App features.	Consumers / Professionals	Performance of a contract or pre-contractual measures, satisfaction of a request of the data subject – condition of lawfulness Art. 6, par. 1, let. b) GDPR
Management of contact requests, information, management of customer contacts (email/SMS/WhatsApp).	Consumers / Professionals	Pre-contractual measures at the request of the data subject - Art. 6, par. 1, let. b) GDPR; Legitimate interest of the Controller in the promotion and development of the business - Art. 6, par. 1, let. f) GDPR
Account registration, subscription to services (App, Club), integration with chosen social account, Connequ App subscription, profile management.	Consumers / Professionals	Performance of a contract or pre-contractual measures - Art. 6, par. 1, let. b) GDPR
Management of orders, purchases, sales, and deliveries of products and relative monitoring, management of payments.	Consumers / Professionals	Performance of a contract - Art. 6, par. 1, let. b) GDPR
Customer support, management of requests, complaints, returns, repairs, and technical support, management of vouchers and discounts.	Consumers / Professionals	Performance of a contract - Art. 6, par. 1, let. b) GDPR
Customer service management also through help desks, live chats, and AI chatbots.	Consumers / Professionals	Performance of a contract or pre-contractual measures - Art. 6, par. 1, let. b) GDPR
Administrative, accounting, and tax compliance (issuing receipts, invoices, preparing payments).	Consumers / Professionals	Legal obligation - Art. 6, par. 1, let. c) GDPR
Protection of the Controller's rights and litigation management.	Consumers / Professionals	Legal obligation, where applicable - Art. 6, par. 1, let. c) GDPR; Legitimate interest in defense in court - Art. 6, par. 1, let. f) GDPR
Internal analysis, statistics, and corporate economic management, analysis of software usage and product and service satisfaction, and improvement.	Consumers / Professionals	Legitimate interest of the Controller in the improvement of services and corporate organization - Art. 6, par. 1, let. f) GDPR
Service communications (e.g., abandoned cart, abandoned checkout).	Consumers	Legitimate interest in facilitating the completion of an initiated purchase - Art. 6, par. 1, let. f) GDPR
Direct marketing of similar products (soft spam).	Consumers	Legitimate interest - Art. 6, par. 1, let. f) GDPR; Art. 130, co. 4 of the Italian Privacy Code
Promotional communications to professional customers.	Professionals	Legitimate interest in commercial promotion in B2B relations - Art. 6, par. 1, let. f) GDPR
Synchronization of the Tracker with a Product purchased at a Point of Sale, for tracking and retrieval in case of loss.	Consumers / Professionals	Performance of a contract or pre-contractual measures, satisfaction of a request of the data subject - Art. 6, par. 1, let. b) GDPR

Purposes of Processing	Categories of Data Subjects	Legal Basis
Direct marketing activities, including promotion of products and services, sending promotional codes, newsletters, and commercial communications via email, SMS, WhatsApp, push notifications, as well as invitations to complete purchases relating to saved or viewed and not purchased products, abandoned carts, or content generated through AI tools.	Consumers	Consent of the data subject - Art. 6, par. 1, let. a) GDPR
Direct marketing activities toward professional users, including promotion of products and services and sending commercial communications.	Professionals	Consent of the data subject - Art. 6, par. 1, let. a) GDPR, where required by applicable regulations
Profiling activities, including behavior analysis for promotional purposes, creation of lists for promotional purposes, commercial communication, and sending newsletters, emails, SMS, WhatsApp, push notifications, processing profiles to make available targeted and personalized services and advertisements for the customer's needs, processed through AI tools.	Consumers / Professionals	Consent of the data subject - Art. 6, par. 1, let. a) GDPR
Geolocalisation service to identify the nearest affiliated points of sale.	Consumers / Professionals	Consent of the data subject - Art. 6, par. 1, let. a) GDPR; Art. 9 of Directive 2002/58/EC

Type of Data	Retention Period	Effective Date
Data provided by the data subject (2.1)	12 months	from collection
Data relating to the Account User	36 months	from Account registration
Data relating to the Customer	60 months*	from Customer registration
Data collected automatically by the Site or App (2.2)	12 months	from collection
Data relating to communication and marketing purposes	60 months*	from consent collection
Data relating to profiling purposes	60 months*	from consent collection
Accounting and billing data	10 years	from accounting document issuance
Data relating to potential litigation	for the time strictly necessary or in relation to statutory limitation periods ex lege	from the onset of the dispute
Data processed through AI tools for sales analysis, advanced profiling, and customer service	12 months from collection, unless longer document retention is required	from acquisition
Data collected through the virtual assistant "Chatbot"	for the time necessary to process the request and, subsequently, for a maximum period of 12 months	from acquisition

Collection: THE ICONICS