LANCEL 150-Year Capsule Collection: Premier Flirt in 15 Ways to Be
- JUNE 2026 -
Since 1876, LANCEL has embodied a certain vision of Parisian elegance, free, timeless, and distinctive. To celebrate its 150th anniversary, the Maison unveils an anniversary capsule collection dedicated to its iconic Premier Flirt, the signature bucket bag that is also celebrating its 20th anniversary.
Premier Flirt, an Icon in Motion
Created in 2006, the Premier Flirt quickly established itself as a free-spirited, slightly impertinent, and unmistakably Parisian bag. For this anniversary, it is reinvented through 15 exclusive editions, each expressing a different facet of the Maison and a unique way of experiencing LANCEL.
15 Interpretations, 15 Attitudes
From Mon Chouchou, wrapped in comforting shearling softness, to Joséphine with its dancing fringes, from Obsession, which magnifies the Maison’s signature details, to Multitasking, designed for everyday life, each version explores a distinct personality.
Heritage as a Creative Playground
The capsule draws inspiration from the Maison’s archives: vintage posters, graphic codes, and iconic materials inspire creations such as Destination Cadeaux, La Favorite with its seventies-inspired patchwork, and Logo Mania, a bold declaration of the LANCEL identity.
Craftsmanship at the Heart of Creation
Handwoven leather, artisan-painted gradients, precious leathers, and daring textures: each model celebrates the Maison’s artisanal excellence. L’Aurore, La Tante Riche, Urban Flirt, and La Bohème embody this diversity of techniques and expressions.
A Free and Contemporary Celebration
Between essential pieces, precious reinterpretations, and bold volumes, the 150-year capsule collection creates a wardrobe of bags, each telling its own personal story. An ode to creativity and the Parisian spirit signed by LANCEL.
An exclusive collection to discover online and in boutiques.